Sunday, July 14, 2013

Link between Google Searches and Facebook Ads

Just wondering if anybody can help me figure this one out. Last week somebody told me about Bark Box so I went ahead and googled it and accessed their homepage. Next day the ad that kept coming up on my Facebook News Feed was exactly "Bark Box"! After reading both the Search (Google) and The Facebook Effect book my understanding is that Google and Facebook are direct competitors when it comes to ads. One of the reasons why Google created Google + is to have access to some sort of social media to compete with Facebook. How did my Google search result in Facebook ad then?


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