The world of “Generation Y” also known as the “Millennial’s”
is a landscape of immediate gratification.
People can barely unplug themselves from the digital world long enough
to actually live in the real world. New
social creations seem to pop up daily like Twitter, Instagram, Vine and
SnapChat eliminating consumer loyalty.
Consumers bounce from app to app like a promiscuous Madonna in the late 80’s. So in this world of ADD ridden
consumers why would you focus your digital marketing strategy to any given
medium?
Don’t get married to your digital marketing strategies; play
the field. Acquire a resilient and adaptable mindset to digital marketing.
Be willing to explore the “let’s not move too fast” and when things
don’t work out use the “its not you its me” tactic and get out. Your consumers are all over the place and so
shall you.
Mix it up. The days
of television, ad space and print are over and thank goodness-they were
expensive. Traditional advertising is
being replaced with social experiences, viral videos and the data on both. Flexibility is key. Give your strategies time
to develop before you plunge a lot of time and cash into them. The world of digital marketing is expanding
daily so be the ultimate playboy or playgirl and don’t commit too early, if
ever.
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