Pinterest ad potential

We have recently discussed Pinterest as part of our Social media lecture. Pinterest has been one of the fastest growing social media platforms during current year. The article below discusses a great potential for Pinterest Ad Business that they are not yet involved in. Since people actually "pin" things they like on this social media platform, Pinterest might be able to monetize by actually selling "pins" to related retailers so they can directly approach the user again with a product they already expressed interest in. This would be huge for retailers and would definitely pay off as they would not be marketing unwanted products to many users. Read on for more details:

http://adage.com/article/digital/tracking-users-pinterest-lays-groundwork-ad-business/243340/