A Little Class on the Internet: 26 Fun Facts about Digital Marketing

Monday, June 09, 2014

Optimind has developed a list of 26 interesting facts about digital marketing, complete with a related infographic.

The amount of e- mail that that is opened on smartphones and tablets has increased by 80% globally in the last 6 months.
Average yield for email marketing is $44.25 for every dollar spent.
85% of people would rather provide their e-mail for an e-book than a tweet.

Blogs give websites more indexed pages and more indexed links.
Blogs are 63% more likely to influence purchasing decisions than newspapers.
Companies that blog more than about 15 times per month, get 5 times more traffic.
The average length of text on a page that ranks in the top 10 position is 2000 words.
If a post is longer than 1,500 words, it gets 68.1% more tweets and 22.6% more Facebook likes on average.
Posts with a title length of 10 to 18 words get more links.
Articles with photos get 94% more page views.
Companies using infographics grow in average of 12%.
Companies are experiencing 55% increase in sales leads after increasing the number of pages on your site from 10 to 15.

Using videos on landing pages can increase conversions by up to 86%.
Videos get 267% more links than usual posts.
58% of your audience will stop watching your video within the first 90 seconds.
Video can keep your prospects on your website up to 2 minutes longer on average.
20 % of visitors will read the text on a page, while 80 % of them will watch a video with the exact same content.
Viewers remember 58% of what they see, but only 10% of what they read.
Websites with video are 50 times more likely to rank on Google's first page.
A consumer sees a product video is up to 144% more likely to add product to cart.

67% of consumers say that the quality of images of a product image is important in the selection and purchase of the same.
Consumers who receive e- mail marketing from you spend 83% more when they shop.
Consumers who receive e- mail marketing from you order 28% more often than others.
Personal email improve CTR by 14% and the conversion rate of 10%.
The average consumer reads 11 different reviews along the way to completing the purchase.
Average CTR of banner advertising is 2.1%.