1. Major channel for search
- Google predicted that mobile search will overtake the
desktop search in 2015.
2. Local Focused
-40% of mobile searches are for local ones.
3. Quick conversion to action
-81% of the conversions from mobile search happen within
five hours of the search.
4. Top 5 major activities done by phone
-Making a phone call (83%), checking email (74%), searches
(67%), taking pictures (62%), and accessing social media (57%)
5. Peak time and day for mobile search
- From 8 pm to 12 am during the day, and holiday seasons
increases mobile research up to twice
6. Fastest growing age in SNS
- 55–64 age for twitter, 45-54 age for Facebook and Google+
7. Apps vs Website in the mobile world
-85% of users feel more comfortable with apps than with
mobile websites.
PS. 75% of US smartphone users take their phone with them to
the bathroom.
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