The global mobile payments market is predicted to grow threefold
by 2017 to some $721 billion worth of transactions, with more than 450 million
users. (Gartner) In the promising market, there are six major parties involved.
Here are some recent examples of their movements:
1) Financial institutions: Bank of China announced to
partner with Xaomi Tech. (Chinese growing mobile phone maker)
2) Retailers: British supermarket Tesco and France's Auchan
hope their "digital wallets" apps which allow consumers to pay with
their smartphones rather than cash or cards.
3) Wireless: Carrier billing offers a way for consumers to
pay for digital content like apps and tokens within apps.
4) Traditional payment services: MasterCard acquired digital
wallet C-SAM.
5) Mobile payment services: Paypal for iOS reportedly will
be among the first to integrate Apple's Touch ID API.
6) Device makers: Apple CEO Tim Cook announced its interest
in mobile payment by saying “The mobile payments area in general is one that
we’ve been intrigued with, and that was one of the thoughts behind Touch ID.”
None of these parties would easily give up acquiring more shares
in this mobile payment market. On top of the fees expected from the transaction
itself, surely the party that controls the consumer payment will get more
comprehensive data about customers' shopping behavior than its competitors, so
they can target advertising with better accuracy.
Sources)http://www.wired.com/2014/06/even-credit-card-companies-think-plastics-days-are-numbered/http://www.businessinsider.com/wireless-carriers-could-become-a-major-force-in-mobile-payments-2014-4#ixzz33zDUMffJhttp://www.forbes.com/sites/brucerogers/2014/03/18/who-is-leading-the-digital-mobile-payment-influence-battle/http://www.forbes.com/sites/stevenbertoni/2014/02/12/can-paypal-beat-apple-google-amazon-and-icahn-in-the-wallet-wars/http://www.reuters.com/article/2014/04/06/us-retail-mobilepayment-idUSBREA3503X20140406http://mashable.com/2014/06/03/apple-mobile-payments-wwdc/
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