Facebook announced today that they want to use the activities of their users on the web and in apps to show better targeted ads. Part of such activities are, for instance, which pages a user likes or on which pages a user surfs. While Facebook collected this data before (e.g., through the social graph plugins), it has not used it for ad targeting before. A nice feature is, that users can opt out of this new form of target advertising. Using this new data, Facebook will most likely be able to charge higher advertising prices.
Source: http://newsroom.fb.com/news/2014/06/making-ads-better-and-giving-people-more-control-over-the-ads-they-see/
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