Seeing = Succeeding
Analyzing the way people look at their screens - PC, smartphone and tablet screens can be key in determining the optimal digital marketing strategy. "We (those in marketing) need to look at our PC screens as if they were televisions and people do not read television, they watch it." When consumers look at their screens, they want to view something, not read them.
Statistics on the power of the visual media:
"Video is all about storytelling. There is no better way to get people to connect to a story than having them watch something. This helps them to see and hear things first hand. It draws out more emotion than just reading something in print. People want to share a video that made them laugh, cry or was simply informative. In fact, video gets shared three times more often than text. When you can get people more emotionally involved, then it develops a deeper connection with the brand." -- Chris Yates, Huddle Productions CEO, 4-Time EMMY Winner
"Pinterest, our still somewhat new little sister on the block in regards to tactics, can be a little daunting and way too fun at first, but it has proven to be a powerful tool. When we look at our site analytics and conversion rates, pinning has a great ROI. We post cool pics coupled with no-nonsense call's to action. We pin to the right boards and our content gets shared to relevant and targeted followers who are highly interested in what's being shared." -- Asenath Horton, Principal, The City Launch
"Visuals in marketing are essential for us. We work in a highly technical field. Our software and technologies can be daunting to some of our clients. Visuals such as infographics and videos help us tell our message more effectively and in a concise method. In addition, they make excellent sales tools." -- Dave Turner, CEO of SkyCentral and GroupLink
"With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. While the return on economics isn't quite there yet, we are making the investment now in order to learn best practices for the future. Without question in the next few years, this will become a significant marketing platform and the major forces are steering us this way." -- Chris Mettler, Comparecards.com
Sources
Analyzing the way people look at their screens - PC, smartphone and tablet screens can be key in determining the optimal digital marketing strategy. "We (those in marketing) need to look at our PC screens as if they were televisions and people do not read television, they watch it." When consumers look at their screens, they want to view something, not read them.
Statistics on the power of the visual media:
- About 50 million people in the U.S. now watch video on their mobile phones . (source)
- Including video in an introductory email reduced the number of subscriber opt-outs by 75 percent. (source)
- 85.1 percent of the U.S. Internet audience viewed online video in January 2014. (source)
- Instagram has 200 million monthly active users. (source)
- By the end of 2014, nearly one-quarter of U.S. smartphone users will sign into Instagram or share photos at least once per month. (source)
- Users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined. (source)
Consumers look at their screens, as if it were a television. They expect and want to see visual aids which speak to them and encourages them to act on the advertisement. Of course, however, the content must be relevant.
Quotes on visual marketing:
"Pinterest, our still somewhat new little sister on the block in regards to tactics, can be a little daunting and way too fun at first, but it has proven to be a powerful tool. When we look at our site analytics and conversion rates, pinning has a great ROI. We post cool pics coupled with no-nonsense call's to action. We pin to the right boards and our content gets shared to relevant and targeted followers who are highly interested in what's being shared." -- Asenath Horton, Principal, The City Launch
"Visuals in marketing are essential for us. We work in a highly technical field. Our software and technologies can be daunting to some of our clients. Visuals such as infographics and videos help us tell our message more effectively and in a concise method. In addition, they make excellent sales tools." -- Dave Turner, CEO of SkyCentral and GroupLink
"With user preference shifting to viewing information versus reading it, we have begun to redirect our marketing dollars to visual relevance in our industry. While the return on economics isn't quite there yet, we are making the investment now in order to learn best practices for the future. Without question in the next few years, this will become a significant marketing platform and the major forces are steering us this way." -- Chris Mettler, Comparecards.com
Sources
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