Everybody knows MySpace. Even Microsoft got the point with Wallop.But online social networks do not only appeal to teens or adults. There is a hole bunch of sites that target the 8-12 age bracket. Two concerns that surround those sites: (A) How can the sites protect their juvenile users. (B) How can those sites place ads in a responsible way. (A) is most often more or less solved: parents' credit card, id & email and the like. The answer to (B) is harder to find, as it is not always in the best (financial) interest of the sites' operators to place ads socially responsible. Suddenly, a whole new range of products are open for online advertisement. Guess, what's next: Orkut for toddlers?
Wanna have a look:
www.clubpenguin.com
www.imbee.com
www.neopets.com
www.whyville.net
www.toontown.net
www.tweenland.com
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