There was a great article in the New York Times this week (9/27), about how companies that once fired employees for blogging (on personal time) about goings-on at the office are now realizing that the blog medium is something they should embrace.
One person mentioned in the article works in PR. Her blog has become such a must-read that she announced plans to relocate (physically) on her online site, rather than breaking the news to friends and colleagues in person first. The flipside is that since clients are reading her blog, and she's spending so much time on it, the company has allowed her to bill some of her blogging time as "professional development."
This article seemed to bring up a point reference in one of our readings, the _Wired_ magazine article "We Are the Web" -- that we're rapidly moving toward an age when all of us will be producers of media, and there may be more producers than consumers. Basic economics says that state cannot endure, but it is interesting to consider... if everyone can be a TV star, with a lightweight digital video camera, a high-speed Internet connection and YouTube, or if everyone can Podcast a radio show from their apartment, or publish a book using a Mac and basic, affordable software, are we becoming a purely Long Tail society?
If you're curious, the full story is here: http://www.nytimes.com/2006/09/27/technology/circuits/27peril.html?_r=1&oref=slogin
Enjoy!
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