Madonna & RHCP at YouTube

Warner Music Group (WMG) and YouTube announced today that they entered into a partnership agreement. It is not surprising that the suffering music industry tries to profit from the popularity of the user-generated video portal. Not only is WMG's music video library available via YouTube, but also does Warner allow users to re-use material from Warner artists, e.g. Red Hot Chili Peppers, in uploaded video content. It seems tht some music firms have understand the signs of the times. Others, like Universal Music Group, haven't. The latter just threatened to sue YouTube for copyright issues. I guess some never learn to adapt to changed business conditions.