Tuesday, September 12, 2006

Offices Co-Opt Consumer Web Tools like wikis and social networking

Found this article on the wallstreet journal today about people at work using social networking skills to get their job done:

Public-relations manager James Gregson wanted to persuade a client to expand an online-marketing campaign beyond the U.S. recently, but he didn't know to whom he should pitch the idea. So the 24-year-old used a tactic he learned from Facebook.com: He tapped his social network.

For full details see the link below:

http://online.wsj.com/article/SB115802778487360244.html?mod=todays_us_marketplace

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