The following mediapost article talks about how college students are increasingly more wired. According to the article, today's students spend an average of 3.5 hours a day emailing, surfing the web and chatting online. The article also cites the Alloy Media + Marketing 2006 College Explorer Study as finding that college students 18-24 spend about 6.5 hours a week on social networking sites.
One challenge that marketers now face is how to keep their material and message fresh for these students who are constantly consuming media. Another major issue is finding a way to break through the media clutter for people who are spending 11 hours a day "engaged with media".
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