To date, we haven't really discussed a whole lot about online analytics tracking. For those of you who are very familiar with the internet space, you'll recognize names like Omniture, Coremetrics, WebSidestory, but there are newer entries into the space that threaten the more traditional business models.
Here's a good link to a company called Visistat. It provides a simple overview of what the whole Web Analytics industry is based on...how the technology works etc.
http://www.macworld.com/2006/09/reviews/visistat4/index.php
Last year, Google announced that it would offer a similar free web analytics service. It remains to be seen how well these products do, although the early buzz is that they're not yet up to the standards of the current industry leaders.
A couple of years back, I researched the space and ended up negotiating a multi-year contract with Omniture who is still the biggest player in the space (I believe). I had the pleasure of working with members of the management team and really believe that they will continue to make solid decisions going forward. If you want to learn more about the very detailed side of web analytics, visit:
(shameless plug)
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