The video wars continue. Toda Vinvendi SA's Universal Music Group pulled its music videos from Cablevision Systems Corp.'s Fuse network, and Warner told Yahoo to stop showing its music videos, in unrelated disputes over licensing fees and other issues. These disagreements demonstrate the rising importance of music videos to record labels, which used to give music videos practically free as a way to boost album sales. The labels now view the clips as valuable content that should generate revenue. Warner has actually reached a revenue agreement with youtube.
It used to be that the music labels would of been extremely cautious about pulling videos from MTV. Now, they feel that they can charge for the rights to the videos due to the fact that there are so many outlets for viewing videos. The Internet has totally changed how individuals view and purchase music. Therefore, the music video industry must also adjust and evolve.
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