Google is famous for hiring very bright people and for pursuing advanced and eclectic projects. While this certainly serves its purposes of developing new products and keeping ahead of competition, its corporate identity of an advanced development lab is one of its key marketing tactics. The only advertising I've ever seen from Google are its recruitment ads, usually in specialized technical magazines. In many ways, that makes sense because everyone already knows of the company and its search product (after all, it's a verb). Focusing on the corporate culture works really well for Google because its genuine and technically-oriented.
A little while ago, Google started posting up its internal technical talks: http://tinyurl.com/opznd
. I think it's pretty interesting how they're using their own technology to propogate their brand. Perhaps if we could write this down in everyone's favorite first programming languange it would look something like this:
10 Hire really smart engineers/scientists
20 Develop advanced products and technologies
30 Use these products and technologies to further propogate their corporate brand identity
40 Impress other engineers/scientists
50 goto 10
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