OKCupid is an up-and-coming dating site. It differentiates itself in two ways: 1) it’s free to use and 2) it allows users to create their own ‘tests’ that help them screen suitors. For example, a woman may require all interested men to answer questions that she creates. Answers to these questions will be used by the woman to screen suitors. In a sense, this woman and her suitors are collaborating to create content that supports both of their objectives.
OKCupid is hoping that this collaborative testing tool will improve their matching. However, it remains to be seen whether or not people are good at creating relevant questions about themselves. Either way, they have found a new way to leverage the power of the Internet.
www.okcupid.com
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