Yahoo! announced today that the company is going to partner with HP. Yahoo's search toolbar will be pre-installed on HP hardware in the future. I guess that means that the search engine war has found yet a new battle ground: hardware vendors.After Google announcing its hardware-search engine agreement with Dell, this marks the second big deal of that kind. The question remains how will the #3 (MSFT) react. According to comScore Media Metrix as of end of August, Google had a 44% market share in the US search engine market, followed by Yahoo! at 29% and Microsoft with 12,5%. Guess that means the Redmond company has to quickly find a computer hardware producer, too, to place its search toolbar on it by default. Ouch! I can already hear people crying for anti-trust regulations. By the way, the funny fact is that Google and Yahoo! both insert their search engine function as an Internet Explorer toolbar.
Yahoo! Press release
1 comment:
Funny, I was supposed to work last summer on this ... Definitely a huge issue since a lot of average joes stick to their initial configurations ... Personnaly I hate embedded programs and the first thing I do when I buy a new laptop is to get rid of them :-)
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