Tuesday, September 19, 2006

Warner Music Group and YouTube

According to this article from the New York Times, it looks like Warner Music Group has taken an approach opposite to that of the Universal Music Group and has actually struck a licensing deal with YouTube. Under the deal, YouTube will find copyrighted material using special software and will offer the owner a 50% share of the advertising revenue for that particular clip.
Congrats to Warner Music for trying to work with the changing business model instead of fighting it.

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