After YouTube's success, many companies are looking to make money from online video. AOL's new AOL Video site will feature 45 new channels of online video-on-demand. AOL Video will be free for AOL broadband users in order for the company to increase pageviews and profits through increased advertising. ESPN is also attempting to capitalize on online video. ESPN is planning to charge Internet service providers for the right to offer ESPN360, ESPN's broadband video site. As more and more companies attempt to capitalize on the Internet's new trends, online video is drawing established companies to search for new ways to increase audiences and profits.
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