Here's an interesting service called MovieTally. It is essentially a Flickr for movies.
It is Web 2.0 because multiple users can "tag" movies and make them searchable. For example, you'll get the movie "Ocean's Eleven"action, heist, thriller, suspense, casino, crime, money, gambling, robbery, or georgeclooney". Thus, users can find movies they'd like to see based on their own criteria.
Users can also add recommendations, which as we know, people find more helpful in the purchase decision than "official" recommendations (look out Roger Ebert!)
Of course, the success of this will depend on network effects. If enough people start using it, it becomes more valuable.
The thing I found interesting though is that the major studios aren't making more use of sites like this. Studios (and record companies too) own huge catalogs. Shelf space for DVDs is limited, so they must make decisions on which titles to pull out and package and sell.
Imagine being able to really capture the "long tail" though a service such as this. For example, Disney is making a ton of money off of moveis about pirates lately. Imagine all the other movies about pirates that are sitting in a catalog collecting dust. Now all the new pirate enthusiasts have a way to find every single swash-buckling epic out there. The demand is there, so the studios can sell it, no need to remaster or add special features.
Sounds like good way to make use of that catalog. I suppose the only hurdle is finding a more direct distribution system. But that's a whole different issue.
MovieTally
http://www.movietally.com/
Blog about how this relates to Web 2.0
http://opengardensblog.futuretext.com/archives/2006/09/movietally_and_understanding_web_20_design_.html
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