Sunday, September 24, 2006

YouTube to copyright holders: "Let's Share"

Okay, so we know that movie studios and record companies are worried about their copyrighted material ending up on YouTube for free. They've got the lawyers geared up and ready to go!

So YouTube announced that they will roll out a technology to automatically identify copyrighted material that is uploaded to their site. Once they identify this material, they will share the revenue with the copyright holders.

So after I got up off the floor from laughing, I seriously thought about what's right/wrong with this proposed solution. (By the way both Warner Music and NBC Universal have signed content deals with YouTube.)

wrong: Keep in mind, YouTube is already bound by the Digital Milennium Copyright Act which means they must pull down that video I posted of last week's Grey's Anatomy (at the request of ABC)

right: What about that video of the Asian kids singing Backstreet Boys? The actual Backstreet Boys didn't see a cent from that. Well now they can

wrong: Now, every customer generated clip could require a percentage for the consumer that generated it. I assume this would destroy YouTube's revenues.


And as you know, two wrongs don't make a right. Let's see how far this thing really goes...

YouTube Model Is Compromise Over Copyrights, WSJ

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