Twitter parted ways with Linkedin a few days ago in an
effort to deliver a “consistent Twitter experience”. An article published in Fortune states that
money was part of the reason that orchestrated the split. This move marks the end
of Twitter as an open platform and therefore gives the site the ability to
experiment with new programs. The goal seems to be to contain traffic on
Twitter so that they can get a larger portion of marketers’ social media
budgets. The future of Twitter is surfacing through their new brand pages.
Check out this one: https://twitter.com/hashtag/nascar.
Twitter has also updated its Android and iPhone apps to provide much of the
same functionality as the website. It seems that Twitter is transforming from a
technology company to a media company as it gains more control over its
platform and delivers a consistent experience.
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