Have you guys heard of Ethic applications or good behavior
technologies?
These are applications that act like a coach by directly
influencing a buyer or user choices and motivating one to eat better, exercise
more budget our money …etc.! Many users download this software to curb
impulsive buying and other crazy behaviors.
Capitalizing on three inter-related movements which are 1) nudging, 2)
the quantified self, and 3) gamification—the good-behavior layer pinpoints our
mental and emotional weaknesses and steers the “victim” away from temptations
that compromise long-term success.
These Ethic applications or good-behavior technologies gets
the job done by bolstering resolve with digital willpower and tweaking “user”
responses with alluring and repulsive information. These programs also shield “user”
from distracting and demoralizing data. The digital willpower helps us better
control and redirect our destructive urges.
For example, application such as ToneCheck prevents us from
sending off hotheaded emails, while GymPact inspires us to go the gym. A researcher
from MIT Sloan School’s Center for Digital Business, indicates that the next
generation applications have the potential developments in “promptware”
platforms which cue ideal behavior For example, the application can sense that
user exhausted and recommend we should break before making an important call! And EVEN make real-time corrections to
improve their performance! Now, there are car makers exploring such “Ethic
programs” where if the driver’s alcohol level is over the limit or drunk, the
car will not start!”
I was just thinking that in the future when more people rely
on such “Ethic programs” to make judgments and live by such rules the” dumber” we will
become in this digital world. Imagine marketers can perfect such a program that
it is not ethic not to have something! E.g like the car marker “Ethic programs”
a car service can advertise on such program. “Mr. Drunk you are total wasted, there
are 3 options for you. Press 1, Order a pillow and a blanket online and sleep
in your car. Please select your prefer pillow brands from Amazon, Wal-mart,
etc. Press 2, to call for a car service Press 3, The nearest motel….. and the
list goes on! You can pay through credit
card or paypal ….
Another example, Miss Big money spender, your spending too much money spending on cosmestics and your LV Gucci bags ...you now have 2 options: Press1, for a credit loan from the selected advertised credit service companies to lower credit card debt. Press 2, to see an afficilated with our Ethics program pyscholgoists nearest to you for $99 per hour.
I am sure there is good things about such programs and help
us to make better decisions too. What is the meaning of White color or black
color ….there is still a shade in these 2 basic colors! From Pearl white to
bleach white color …from coal black to mid night black. You guys know what I meant …In the end, the
Ethical programs may turn out unethical because we are so dumb or lazy in
thinking and choosing what is best for us that we depend on such programs that
we may just end up buying or doing something that is not really best for us. We
will buy this product or use this services on the advertisement on the Ethic
program because it says so …just like when my old man yelling at me “Because, I said so!!!”
Well, just my thoughts ...
Roy
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