Monday, June 09, 2014

26 Fun Facts about Digital Marketing

Optimind has developed a list of 26 interesting facts about digital marketing, complete with a related infographic.

Email Marketing

  • The amount of e- mail that that is opened on smartphones and tablets has increased by 80% globally in the last 6 months.
  • Average yield for email marketing is $44.25 for every dollar spent.
  • 85% of people would rather provide their e-mail for an e-book than a tweet.

Blogs and Content Marketing 

  • Blogs give websites more indexed pages and more indexed links.
  • Blogs are 63% more likely to influence purchasing decisions than newspapers.
  • Companies that blog more than about 15 times per month, get 5 times more traffic.
  • The average length of text on a page that ranks in the top 10 position is 2000 words.
  • If a post is longer than 1,500 words, it gets 68.1% more tweets and 22.6% more Facebook likes on average.
  • Posts with a title length of 10 to 18 words get more links.
  • Articles with photos get 94% more page views.
  • Companies using infographics grow in average of 12%.
  • Companies are experiencing 55% increase in sales leads after increasing the number of pages on your site from 10 to 15.

Video 

  • Using videos on landing pages can increase conversions by up to 86%.
  • Videos get 267% more links than usual posts.
  • 58% of your audience will stop watching your video within the first 90 seconds.
  • Video can keep your prospects on your website up to 2 minutes longer on average.
  • 20 % of visitors will read the text on a page, while 80 % of them will watch a video with the exact same content.
  • Viewers remember 58% of what they see, but only 10% of what they read.
  • Websites with video are 50 times more likely to rank on Google's first page.
  • A consumer sees a product video is up to 144% more likely to add product to cart.

Online shopping

  • 67% of consumers say that the quality of images of a product image is important in the selection and purchase of the same.
  • Consumers who receive e- mail marketing from you spend 83% more when they shop.
  • Consumers who receive e- mail marketing from you order 28% more often than others.
  • Personal email improve CTR by 14% and the conversion rate of 10%.
  • The average consumer reads 11 different reviews along the way to completing the purchase.
  • Average CTR of banner advertising is 2.1%.

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