I used to running a PR agency in Singapore. Our main business was helping company clients to improve brand image, attract more customers and enhance sales as well, mainly via traditional media channels like newspaper and TV.
However, due to the rapid development of e-commerce, customers can reach companies easily and more and more companies intend to do direct digital marketing by themselves. The demand for traditional newspaper and TV marketing drops a lot.
Under such situation, how can traditional PR/AD agencies survive, if they are not familiar with IT, web design and search engine?
However, due to the rapid development of e-commerce, customers can reach companies easily and more and more companies intend to do direct digital marketing by themselves. The demand for traditional newspaper and TV marketing drops a lot.
Under such situation, how can traditional PR/AD agencies survive, if they are not familiar with IT, web design and search engine?
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