Firstly, the search focus has shifted from terse, awkward keywords to long-tail phrases, or even entire sentences. That’s because voice searches make use of natural language. The way we talk is decidedly different than the way we type. The phrases and keywords that we use while speaking to digital assistants would therefore be different than those we use when entering text in Google search. Also, voice search might use entire sentences, but it’s also specific in nature. People do not ramble on when speaking to a digital assistant, possibly because a more specific question leads to a more accurate answer. A query such as, “Find an Italian restaurant near me,” with the user’s location enabled can return precise results for users. Business owners would therefore want to optimize their websites and content for intuitive but specific queries. This can be accomplished via a detailed FAQ page or a blog containing authority content created around long tail keywords and conversational but specific questions. This would require you to research the kind of questions your target audience most frequently poses to digital assistants and produce content around those queries. It’s a good idea to take each of those questions and flesh out the answers in the form of quality blog posts. As long as your content answers customer queries in the best and most useful manner possible, expect Google to take notice of it and rank the website/mobile site accordingly.
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