Reading Jason Del Rey’s article “Online Razor Startup Not
Yet Flush With Toilet Success,” about Dollar Shave Club’s new butt wipe product
reminded me of how much I appreciate humor in advertising. Why can’t all advertising be funny? I have not seen any statistics on
effectiveness, but from my own one person sample poll, humor definitely equates
to being memorable. And the reach of a funny video seems
limitless with the viral nature of sharing via email and on a number of social
networks. So why aren’t we seeing more
of it? Are the costs too high for a
swing and a miss? Does the tradition of
safe, non-offensive advertising trump all with established enterprises? Hopefully we will see more of a shift to
humor across the boards.
You can enjoy
DSC’s new video here: http://allthingsd.com/20130705/online-razor-startup-not-yet-flush-with-toilet-success/
…and read the article too if you want.
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