A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Tuesday, September 12, 2006
Another Useful Mashup: ITM
Although the layout is more rudimentary than HopStop, this mashup of Google Maps and some unique routing data offers a solid platform for navigating your way around New York City (or London's Underground).
Unlike HopStop, which requires addresses, ITM users can interact directly with the map - visually marking their desired start and end positions in order to get the most efficient directions between two points:
Interactive Transit Map
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