Monday, July 18, 2011

Epic Mealtime & Youtube

Youtube created many online wonder - one that is worthy of noting is this channel named "Epic Mealtime". It all started when a group of college students (or unemployed college grads) got together and made videos of themselves making gigantic, record-breaking, sized meal. Their most notable video is one that was released in Nov 2010, in which they made a video about stuffing a turkey with five different types of birds (duck, chicken, garnish hen, quail, etc), and putting this massive turkey in a roasted baby pig. Throughout this video, there is a calorie counter that showed how much calories they can consumer (75,000 calories for this thing). They are also famous because they like to cook and consumer and inexorable amount of bacon strips.

These videos had gone viral and the channel garnered millions of subscribers. In fact, it has so many visitors that it became the 3rd most viewed online video channel in all of Canada. These kids became semi-celebrities overnight and it is a huge social phenomenal now. Since their videos get so many views, marketer and big corporations took notice. In their recent videos, they now have sponsored segment by Netflix, EB-Games, and other big companies that want a piece of the air time.

Talk about revolution in advertisement.

No comments: