Monday, July 11, 2011

Lady Gaga & Farmville

Unicorns, crystals and sheep on motorcycles. The most unlikely of partnerships has created some pretty hilarious outcomes:
Starting May17th, Zynga added themed content to help Lady Gaga promote her newest album "Born this Way." A free download of her new album, with exclusive material like bonus tracks, will be available to those players who purchase a $25 Zynga Game Card. Farmville Farmers will also be able to unlock sections of songs through gameplay, prior to the albums release. There will also be other promoted prizes for Farmville Farmers, but the creativity behind this pairing is truly impressive.
The complete incompatibility of these two entities is interesting, as we discussed today, the primary users of online games are female and skew older, which is not Lady Gaga's audience. However, this cross fertilization has created some serious buzz, and hilarious results are sure to convert Lady Gaga fans to Farmville, and perhaps even vice versa. I never understood the appeal of Farmville, but if you add some interesting nuggets like biker sheep and unicorns, things start to get much more interesting.

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