High increase in video streaming on the web...

Thinking about the video streaming options and channels that we have discussed in class such as Youtube, Vevo among others... and with the broadband of the internet getting better and better every day... How important will be video streaming and live streaming in the web's future.... and what new opportunities they will bring in developing new video platforms... Undoubtly this is an interesting are to focus as research from Pew Internet Research Companu shows that 71 percent of online Americans are using YouTube and other sites. This is up from 66 percent a year ago and way up from 33 percent in 2006. I was strike by such big growth in just 4 years... and still we haven't seen announce challenging youtube directly yet... Youtube represents 52% of the streaming video traffic on the web... so how are companies are going to capitalize on that... Will brands continue to launch their youtube channels providing consumers unique exclusive content...? Is this currently working for consumers...? Those are interesting questions to ask as marketers and visualize a bit further about how this applications can end up working for some industries... What about if we can virtually shop in supermarket and shops... with livestreaming... or even virtually party with the music of the best dj's of the world with high quality high speed video streaming that the quality might become some good that you would feel almost the club experience... How useful can this trend become towards education... as people won't need to assist classes anymore... One interesting consequence of this phenomenon is how anyone can express their point of view of current events in matters of seconds and with very low technical requirements... and share it with the world... This is pretty powerful now that youtube represents 10% of the traffic worldwide and it became a good source for information for large media groups around the world.