Video Game Giant Goes Social

In an attempt to capture some of the social gaming market, Electronic Arts has acquired PopCap Games, a maker of online games such as Bejeweled and Plants vs. Zombies. EA is one of the largest video game publishers in the world and has been a pioneer in the console gaming market. It's interesting that they acquired another company to bolster their social gaming presence instead of creating their own department in-house. You would think with the resources they have, it would let itself to the creation of online content. The deal was worth about $750M in cash and stock.

Here is the full press release:

http://dealbook.nytimes.com/2011/07/12/electronic-arts-to-buy-popcap-games/?scp=2&sq=electronic%20arts&st=cse