Comedy Central has unveiled a large promotional campaign to celebrate the 15th season of South Park. The campaign will include limited editions of Cheesy Poofs distributed by Frito-Lay and an enormous exhibit at Comic-Con in San Diego. In an attempt to link in social media, they will have a station where you can create a South Park avatar of yourself which can then be uploaded as your profile pic on Facebook. They are using Comic-Con as a launch for this campaign which is budgeted between $3M - $5M.
More details can be found here:
http://www.nytimes.com/2011/07/15/business/media/campaign-marks-15th-season-of-south-park.html?_r=1&scp=1&sq=south%20park&st=cse
1 comment:
If anyone wants to check out everything South Park's doing for its 15th anniversary, you can check it out here- http://bit.ly/omJbpK [full disclosure: I work in PR at Viacom]
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