So, I think I’m convinced… maybe social media really is a profitable, realistic and effective way to build a business!
Of course, I’ve always believed that social media was an important tool in a company’s marketing arsenal. However, I always viewed it more as a retention device—keep in touch with former customers and build brand loyalty. I always wondered just how effective it would be to bringing in new customers to the company and drive business.
Working on our digital marketing project, however, I looked at the social media our company has used to build its brand. Other competitors rated higher in SEO and had several advantages in their email marketing. However, when looking at Facebook, our company has over 28,000 fans—our nearest competitor, less than 5,000!
When discussing this with the head of marketing at our company, he was pleased, but not surprised. While they hadn’t really had the time to look at the numbers of their competitors, they always assumed they were far ahead because Facebook marketing has been one of the main focuses of their marketing since the beginning. Of course, a good product, an easy to understand social add-on, and some excellent PR has also helped their business grow very quickly. But the fact that they focused on Facebook to not only retain but add customers was somewhat eye opening for me… and apparently it is a model for success, if done well. SEO, email marketing etc will now follow suit, no doubt further increasing the pre-eminent status on social media against their competitors.
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