Last week, Facebook introduced a new site called ‘Facebook for Business’ that teaches companies how to use Facebook's "powerful marketing tools" to create a Facebook Page, build relationships with members of the Facebook community, and use Facebook Ads and Sponsored Stories.
Facebook’s release of the site was, according to some industry insiders, a quiet attempt to poach on businesses that are dissatisfied with Google+’s decision to boot businesses from the social network because the Google+ platform hasn't been optimized for them yet.
In the middle of this muddle, a Facebook spokesperson wrote in an email to Reuters to reaffirm Facebook’s movement into the business and e-commerce space. "Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing -- word of mouth. We created Facebook.com/business to make it even easier for people to reach these objectives and grow."
Although Facebook is sought after by marketers, many have found the process of buying ads on the network complex. A number of third-party agencies have been spawned that specializes in helping businesses place ads on the network. Facebook's new business site, therefore, is its latest bid to court advertisers, a move that is in line with Facebook’s strategic moves into online and mobile payments this year. In April, Facebook Studios was launched by the company, with the site showcasing the successful Facebook campaigns and awards for the best Facebook advertising work and how businesses have used Facebook to reach its business and revenue generation goals. The launch of Facebook Studios and Business is only the tip of the iceberg of what will be a huge migration of large social media companies into the business-to-business space.
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