Your Every Move

While all of us enjoy the ever delightful benefits and conveniences of the internet, mobile access, digital innovation, etc., in the back of our minds we can also sense that our growing online footprints are increasingly creepy. Companies are learning more and more ways to track our behaviors and patterns and drawing frighteningly pictures of who each of us are. And although this may make many of us uncomfortable, it also means exciting things are on the horizon for digital marketing. A Techcrunch article highlights, for instance, marketers' recent improvements to the redemption loop. The redemption loop occurs from when consumers see an ad, to when they make a purchase as a result of that ad. Coupon sites like Groupon and Livingsocial issue ticket numbers for each discount they issue, but have not fully leveraged any sort of tracking system to give their clients in depth redemption data about the customers. With new initiatives GrouponNow and Livingsocial Instant Deals however, they are able to offer local, up to the minute deals based on the location shown on mobile phones. The growing use of smart phones will give marketers an exciting new venue to learn consumer behaviors. The vendors are are quickly able to take advantage of mobile capabilities will be able to offer their clients the most valuable targeted ads that can lead to the highest rates of conversion.