Reading Sophia's post title "An alcohol brand that knows how to engage young people..." reminded me of when I was younger...a time when you needed a quarter to make a phone call….a time when the library was your main source of information…a time when a former actor lived in the White House…life seemed simpler then….
This is a two part posting about Absolut Vodka of Sweden. The first part deals with the advertising campaign and the second speaks to the product variety.
PART 1: Absolut-ly Engaged: Engagement through Media Campaigns of Absolut Vodka
Absolut Vodka is a longtime believer of simplicity, ingenuity and innovation, as it related to the product and its process of continuous distillation and the bottle which resembles a 19th Century Pharmacy Bottle or its campaigns and artistic vision – by focusing on the bottle through art, fashion, music and everything else…Absolut worked with creative thinking people in all fields creating an “absolut world’ including Andrew Warhol >> Hirst >> Britto >> Blecker >> Ford >> Gaultier >> Newton
Absolut Timing
In 15th Century, the vodka distiller industry was growing and maturing.
In 1879, Lars Olsson Smith invented a new distillation method that is sill in use today.
In 1979, Absolut began exporting their vodka to the US after their improving and refining the vodka..
In 1981, Absolut began it longest and non-stop running campaign, selling 20,000 cases annually in the US
In 1985, Absolut is No1 in US, selling 444,000 cases in the US
In between, although I was not yet old enough to drink, I was old enough to initiate my collection of ads ripped from the magazines.
In 1995, Absolut was selling more than 3,000,000 cases annually in the US, by this time, I was able to contribute to their success.
Today, the Absolut trend of Ad Campaigns continues. One can keep up with the latest limited edition releases by visiting http://www.absolutads.com/.
Over the years, http://www.absolut.com/us has evolved with the changing landscape while staying true to its core in creating an “absolut world’ through an expanded reach online and across the world. With its website and mobile apps rich with drink recipes and links to their limited edition bottles and flavors, as well as a host of stories – whether a TV show, a short film or other worldwide engagement to the customer. The graphic above incorporates the current variety and creativity of Absolut’s media arm....To Be Continued....
This is a two part posting about Absolut Vodka of Sweden. The first part deals with the advertising campaign and the second speaks to the product variety.
PART 1: Absolut-ly Engaged: Engagement through Media Campaigns of Absolut Vodka
Absolut Vodka is a longtime believer of simplicity, ingenuity and innovation, as it related to the product and its process of continuous distillation and the bottle which resembles a 19th Century Pharmacy Bottle or its campaigns and artistic vision – by focusing on the bottle through art, fashion, music and everything else…Absolut worked with creative thinking people in all fields creating an “absolut world’ including Andrew Warhol >> Hirst >> Britto >> Blecker >> Ford >> Gaultier >> Newton
Absolut Timing
In 15th Century, the vodka distiller industry was growing and maturing.
In 1879, Lars Olsson Smith invented a new distillation method that is sill in use today.
In 1979, Absolut began exporting their vodka to the US after their improving and refining the vodka..
In 1981, Absolut began it longest and non-stop running campaign, selling 20,000 cases annually in the US
In 1985, Absolut is No1 in US, selling 444,000 cases in the US
In between, although I was not yet old enough to drink, I was old enough to initiate my collection of ads ripped from the magazines.
In 1995, Absolut was selling more than 3,000,000 cases annually in the US, by this time, I was able to contribute to their success.
Today, the Absolut trend of Ad Campaigns continues. One can keep up with the latest limited edition releases by visiting http://www.absolutads.com/.
Over the years, http://www.absolut.com/us has evolved with the changing landscape while staying true to its core in creating an “absolut world’ through an expanded reach online and across the world. With its website and mobile apps rich with drink recipes and links to their limited edition bottles and flavors, as well as a host of stories – whether a TV show, a short film or other worldwide engagement to the customer. The graphic above incorporates the current variety and creativity of Absolut’s media arm....To Be Continued....
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