Who ever said that vodka has to be plain or flavorless? Absolut took a page from Chris Anderson’s Long Tail and applied it to vodka. The demand phenomenon of the blockbuster mega-hit of Absolut Vodka was huge, but they understood early on that constant consumer engagement could not be had unless there was a vehicle for the obscure and the niche products to come out of the woodwork, profitably. Enter the Absolut Vodka Long Tail…the ability to market their Vodka to the outliers…people who were looking for more than just a buzz from their alcoholic beverage of choice.
As marketers, there is an influx of new and old niche products that have the potential of being marketed to the end consumer. These campaigns need to be very narrowly targeted to the individual’s interests and tastes. The recommendation can both “drive demand along the Long Tail” and give a voice to the smaller, less mainstream flavors.
The line-up according to Wikepedia…
Absolut VODKA is available in many varieties. These varieties are unflavored beyond the standard process:
Absolut VODKA (40%, blue label, launched in 1979)
Absolut VODKA, Red Label'(50% alcohol is 100 proof, instead of 40% of the 'Blue Label' one). Its production has ceased in 2006
Absolut BRITTO (normal absolut vodka, blue label, in a special edition design by artist Romero Britto, launched in 2003)
Absolut LEVEL, a super-premium vodka, launched in 2004)
Absolut BODY ART (normal absolut vodka, blue label, in a special edition design by artist Jean-Luc Moerman, launched in 2005)
Absolut 100 (100 proof, black bottle, launched in 2007)
Absolut DISCO (normal absolut vodka, blue label, in a special edition disco cover, launched 2007)
Absolut C'N'C FASHION ANIMAL (limited edition by Ennio Capasa, launched in 2007)
Absolut GREENSAVER (limited edition, launched in 2008)
Absolut BLING-BLING (normal Absolut vodka, limited edition golden bottle, launched in 2006)
Absolut CHROME (1 - 2 - 3 - 4) (normal absolut vodka, blue label, in a special edition design, launched in 2006)
Absolut COLORS (40%, blue label) Limited edition celebrating 30th anniversary of the Rainbow flag, launched in 2008)
Absolut MASQUERADE (normal absolut vodka, blue label, in a sequinned red sleeve, launched 2009 with the slogan "In an Absolut world every night is a masquerade."),[5] launched in 2008)
Absolut ROCK (normal Absolut vodka, limited-edition bottle with studded leather cover, launched in 2009)
Absolut GLIMMER[6] (normal Absolut vodka in a limited-edition bottle that mimics a crystal decanter, launched in 2010)
Absolut 72 BIAN (Transform) (normal absolut vodka, blue label, in a special edition design by artist Gao Yu, launched in 2010)
Absolut ZENG FANZHI for Joyce (normal absolut vodka, blue label, in a special edition design by artist Zeng Fanzhi, launched in 2010)
Absolut ELYX (a super-premium edition, launched in 2010)
Absolut WALLPAPER I (Alessandro Guerriero the limited edition are available only in Italy since March 2010) Both of them had designed the famous wall during 2009, Absolut Vodka has chosen these two Absolut Wallpaper for the new editions.
Absolut WALLPAPER II (Gio Pagani the limited edition are available only in Italy since March 2010) Both of them had designed the famous wall during 2009, Absolut Vodka has chosen these two Absolut Wallpaper for the new editions.
Absolut ILLUSION (normal absolut vodka, blue label, in special bottle where the label is an illusion)
Flavored varieties, in chronological order:
Absolut PEPPAR (Roasted Jalapeños, Green Tomato and Dried Herbs flavor – the first flavored Absolut Vodka, launched in 1986)
Absolut CITRON (Lemon flavor, launched in 1988)
Absolut KURANT (Blackcurrant flavor, launched in 1992)
Absolut MANDRIN (Orange and mandarin flavor mix, launched in 1999)
Absolut VANILIA (Vanilla flavor, launched in 2003)
Absolut RASPBERRI (Raspberry flavor, launched in 2004)
Absolut APEACH (Peach flavor, launched in 2005)
Absolut RUBY RED (Grapefruit flavor, launched in June 2006)
Absolut PEARS (Pear flavor, launched in January 2007)
Absolut MANGO (Mango flavor, launched in 2007)
Absolut FLAVOR OF THE TROPICS (Tropical flavor including orange, mango, lychee pineapple and melon launched October 2009)[7]
Absolut BERRI AÇAÍ (blend of açaí, blueberry and pomegranate, launched in 2010)[8]
Absolut WILD TEA (black tea, elderflower, launched in 2010)
Absolut WATKINS (Travel-retail exclusive, with notes of ground coffee, almond, caramel and chili, launched in 2010)[9]
Absolut ORIENT APPLE (red apple and ginger flavor, launched in 2011, the same taste as Absolut BROOKLYN only that is not a city limited edition.)
Absolut SVEA (Apple and ginger flavor, limited edition launched in 2011)
City series, in chronological order:
Absolut NEW ORLEANS (Mango and Black Pepper flavor, launched in August 2007).
Absolut VANCOUVER (City themed bottle series limited to 60,000 bottles, launched in 2010, different to all other city series this one is a normal absolut vodka, blue label)
Absolut LOS ANGELES (Acai, Acerola, Pomegranate, and Blueberry flavor mix, launched in 2008 and rebranded as Absolut BERRI AÇAÍ in 2010).
Absolut BOSTON (Black tea and Elderflower flavor with Clear bottle, green label, launched in 2009 and rebranded as Absolut WILD TEA in 2010).
Absolut BROOKLYN (City limited edition; red apple and ginger flavor, launched in 2010 and rebranded as Absolut ORIENT APPLE in 2011)[10]
Absolut SAN FRANCISCO (grape, dragon fruit, and papaya flavor, launched in 2011)
RESOURCES....Thank you for helping me recover these treasured memories:
My memory
As marketers, there is an influx of new and old niche products that have the potential of being marketed to the end consumer. These campaigns need to be very narrowly targeted to the individual’s interests and tastes. The recommendation can both “drive demand along the Long Tail” and give a voice to the smaller, less mainstream flavors.
The line-up according to Wikepedia…
Absolut VODKA is available in many varieties. These varieties are unflavored beyond the standard process:
Absolut VODKA (40%, blue label, launched in 1979)
Absolut VODKA, Red Label'(50% alcohol is 100 proof, instead of 40% of the 'Blue Label' one). Its production has ceased in 2006
Absolut BRITTO (normal absolut vodka, blue label, in a special edition design by artist Romero Britto, launched in 2003)
Absolut LEVEL, a super-premium vodka, launched in 2004)
Absolut BODY ART (normal absolut vodka, blue label, in a special edition design by artist Jean-Luc Moerman, launched in 2005)
Absolut 100 (100 proof, black bottle, launched in 2007)
Absolut DISCO (normal absolut vodka, blue label, in a special edition disco cover, launched 2007)
Absolut C'N'C FASHION ANIMAL (limited edition by Ennio Capasa, launched in 2007)
Absolut GREENSAVER (limited edition, launched in 2008)
Absolut BLING-BLING (normal Absolut vodka, limited edition golden bottle, launched in 2006)
Absolut CHROME (1 - 2 - 3 - 4) (normal absolut vodka, blue label, in a special edition design, launched in 2006)
Absolut COLORS (40%, blue label) Limited edition celebrating 30th anniversary of the Rainbow flag, launched in 2008)
Absolut MASQUERADE (normal absolut vodka, blue label, in a sequinned red sleeve, launched 2009 with the slogan "In an Absolut world every night is a masquerade."),[5] launched in 2008)
Absolut ROCK (normal Absolut vodka, limited-edition bottle with studded leather cover, launched in 2009)
Absolut GLIMMER[6] (normal Absolut vodka in a limited-edition bottle that mimics a crystal decanter, launched in 2010)
Absolut 72 BIAN (Transform) (normal absolut vodka, blue label, in a special edition design by artist Gao Yu, launched in 2010)
Absolut ZENG FANZHI for Joyce (normal absolut vodka, blue label, in a special edition design by artist Zeng Fanzhi, launched in 2010)
Absolut ELYX (a super-premium edition, launched in 2010)
Absolut WALLPAPER I (Alessandro Guerriero the limited edition are available only in Italy since March 2010) Both of them had designed the famous wall during 2009, Absolut Vodka has chosen these two Absolut Wallpaper for the new editions.
Absolut WALLPAPER II (Gio Pagani the limited edition are available only in Italy since March 2010) Both of them had designed the famous wall during 2009, Absolut Vodka has chosen these two Absolut Wallpaper for the new editions.
Absolut ILLUSION (normal absolut vodka, blue label, in special bottle where the label is an illusion)
Flavored varieties, in chronological order:
Absolut PEPPAR (Roasted Jalapeños, Green Tomato and Dried Herbs flavor – the first flavored Absolut Vodka, launched in 1986)
Absolut CITRON (Lemon flavor, launched in 1988)
Absolut KURANT (Blackcurrant flavor, launched in 1992)
Absolut MANDRIN (Orange and mandarin flavor mix, launched in 1999)
Absolut VANILIA (Vanilla flavor, launched in 2003)
Absolut RASPBERRI (Raspberry flavor, launched in 2004)
Absolut APEACH (Peach flavor, launched in 2005)
Absolut RUBY RED (Grapefruit flavor, launched in June 2006)
Absolut PEARS (Pear flavor, launched in January 2007)
Absolut MANGO (Mango flavor, launched in 2007)
Absolut FLAVOR OF THE TROPICS (Tropical flavor including orange, mango, lychee pineapple and melon launched October 2009)[7]
Absolut BERRI AÇAÍ (blend of açaí, blueberry and pomegranate, launched in 2010)[8]
Absolut WILD TEA (black tea, elderflower, launched in 2010)
Absolut WATKINS (Travel-retail exclusive, with notes of ground coffee, almond, caramel and chili, launched in 2010)[9]
Absolut ORIENT APPLE (red apple and ginger flavor, launched in 2011, the same taste as Absolut BROOKLYN only that is not a city limited edition.)
Absolut SVEA (Apple and ginger flavor, limited edition launched in 2011)
City series, in chronological order:
Absolut NEW ORLEANS (Mango and Black Pepper flavor, launched in August 2007).
Absolut VANCOUVER (City themed bottle series limited to 60,000 bottles, launched in 2010, different to all other city series this one is a normal absolut vodka, blue label)
Absolut LOS ANGELES (Acai, Acerola, Pomegranate, and Blueberry flavor mix, launched in 2008 and rebranded as Absolut BERRI AÇAÍ in 2010).
Absolut BOSTON (Black tea and Elderflower flavor with Clear bottle, green label, launched in 2009 and rebranded as Absolut WILD TEA in 2010).
Absolut BROOKLYN (City limited edition; red apple and ginger flavor, launched in 2010 and rebranded as Absolut ORIENT APPLE in 2011)[10]
Absolut SAN FRANCISCO (grape, dragon fruit, and papaya flavor, launched in 2011)
RESOURCES....Thank you for helping me recover these treasured memories:
My memory
http://press.absolut.com/upload/507/New%20ABSOLUT%20VODKA%20campaign%20in%20the%20US.pdf
http://en.wikipedia.org/wiki/Absolut_Vodka
http://www.facebook.com/ABSOLUT
http://www.liquorone.com/abflvo.html
http://www.amazon.com/Absolut-Biography-Bottle-Carl-Hamilton/dp/1587991373/ref=pd_sim_b_2
http://www.amazon.com/Absolut-Book-Vodka-Advertising-Story/dp/1885203292
http://www.amazon.com/Absolut-Sequel-Advertising-Story-Continues/dp/B000Y4OBMA/ref=pd_sim_b_1
http://www.absolut.com/us/about/qna
http://www.absolut.com/us/products
http://img46.xooimage.com/files/c/e/b/snow-18e5624.jpg
http://www.bedstuyblog.com/2010/06/absolut%C2%AE-vodka-donates-50k-to-habitat-for-humanity/
http://www.thedieline.com/blog/2011/5/24/absolut-vodka-illusion-edition.html
http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/
http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/
http://noogan.org/?p=324
http://woooha.com/2011/06/video-absolut-vodka-x-cee-lo-distilled-part-1/
http://trendland.net/2008/12/11/absolut-ad-compilation/#
http://tmagazine.blogs.nytimes.com/tag/absolut-vodka/
http://en.wikipedia.org/wiki/Absolut_Vodka
http://www.facebook.com/ABSOLUT
http://www.liquorone.com/abflvo.html
http://www.amazon.com/Absolut-Biography-Bottle-Carl-Hamilton/dp/1587991373/ref=pd_sim_b_2
http://www.amazon.com/Absolut-Book-Vodka-Advertising-Story/dp/1885203292
http://www.amazon.com/Absolut-Sequel-Advertising-Story-Continues/dp/B000Y4OBMA/ref=pd_sim_b_1
http://www.absolut.com/us/about/qna
http://www.absolut.com/us/products
http://img46.xooimage.com/files/c/e/b/snow-18e5624.jpg
http://www.bedstuyblog.com/2010/06/absolut%C2%AE-vodka-donates-50k-to-habitat-for-humanity/
http://www.thedieline.com/blog/2011/5/24/absolut-vodka-illusion-edition.html
http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/
http://www.digitalbuzzblog.com/absolut-vodka-drinkspiration/
http://noogan.org/?p=324
http://woooha.com/2011/06/video-absolut-vodka-x-cee-lo-distilled-part-1/
http://trendland.net/2008/12/11/absolut-ad-compilation/#
http://tmagazine.blogs.nytimes.com/tag/absolut-vodka/
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