Bjork is set to release her new album Biophilia in the fall, but she doesn't want you to just buy 1 song for $.99, she wants you to buy the full experience. In conjunction with Apple, Bjork has created an app for each song on her new album, which will provide a multi-media experience for the user. It's interesting that this is being developed in conjunction with Apple as their $.99 strategy is responsible for the demise of people buying the whole album. This new format will also create a little turmoil inside of Apple as their app and iTunes divisions are separate competing entities.
You can read more about the album here:
http://www.wired.co.uk/magazine/archive/2011/08/features/music-nature-science?page=1
No comments:
Post a Comment