See Tesco's virtual store in Korean subways here : http://www.youtube.com/watch?v=nJVoYsBym88
Tesco, a grocery & merchandise retailer, created a virtual store in a Korean subway, where they displayed groceries on a virtual wall - exactly similar to the way goceries would be displayed in a market, with the added option of shopping on the go by using your phone.
Commuters just scan the items on their phones, the items get added to the virtual cart, and Tesco delivers it to their home.
The results of the initiative are impressive also in terms of numbers: online sales between November 2010 and January 2011 increased by 130 percent, with the number of registered members rising by 76 percent.
We have iPad apps and other items that are advertised on our subways that we can just scan. A full fledged grocery store though, is definitely the need of the hour for busy commuters. I think this would work very well in New York too.
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