M-commerce seems to be both a game changer and a no-brainer. The potential sales uptick that retailers could see as a result of the increased convenience could be huge and at the same time, someone has to be wondering, "Why didn't we think of this sooner?"
But, it seems like some retailers haven't asked themselves that question because they haven't even yet realized or embraced the potential of m-commerce. I'm thinking specifically of those who have yet to even take the simple step of building out sites optimized for mobile browsing. For instance, I tried to use my Blackberry to find the nearest Starbucks earlier today and I gave up because the site kept loading...and loading...and loading. How can they expect to facilitate more transactions if it takes forever to even get to the landing page?
Now, I'll admit that I'm not even a novice when it comes to building websites / apps, so I defer here to those who are. I just have one simple question - is it that hard or costly to create mobile-specific properties? If not, why haven't some of the nation's biggest brands yet come around to doing that? A massive world of m-commerce could await if they did...
1 comment:
Creating a mobile version of a site which can be rendered on all possible devices can cost upwards of $100,000 for a large enterprise like Starbucks. The permutations and combinations required to make a site work on different devices and versions of operating systems and browsers are usually beyong the capabilities of an IT department within a large corporation. The only option is to go with specialist companies who focus on mobile platforms and the top tier mobile enablers charge over $100K.
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