Apple recently anounced that it will integrate Twitter into iOS 5 and not Facebook. This is an interesting decision by the company given the fact that Facebook users number in the tune of 700 million compared to 200 million Twitter users. It also has some implications for advertisers who use the micro blogging site Twitter as a forefront of their marketing strategy. With the launch of the Quickbar this, Twitter advertisers will be able to get a better exposure to the iphone users and deliver a better experience. The iOS platform will allow its users to tweet easily and also include their location. This will allow the advertisers to do geographically targeting. This is huge as mobile web/purchasing becomes bigger it will deliver valuable data to Twitter.
A main reason could be that Apple considers itself a competitor of Facebook in terms of content. Apple wants their users to put their content to the device, whereas Facebook wants their users to transfer their content to their gated ecosystem. I can't imagine Facebook's collabartion with Microsoft endeared them to Apple. Also Twitter is more open from the perspective of APIs and design as compared to Facebook's closed system. Bascially it becomes a question of who controls the user experience and the user generated content.
The real loser in the deal becomes the iphone, ipad users, many of whom have a Facebook account and not a Twitter account...
Source:Apple chooses Twitter over Facebook
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