This Monday, Rovio-the company behind red hot Angery Birds and Madhouse-the top Mobile Advertising network in China announced their strategic partnership of mobile marketing in China.
China is the second largerst market for Angry Birds downloads just after the United States, which indicates the large potentical for mobile advertising among 900 million mobile users.
Madhouse will enable and deliver advertisements to Rovio properties across China which also includes fully customized marketing solutions tailored to the needs of brand advertisers.
With this partnership, I think Rovio will success in China with its products specialized for China market as well as customized mobile advertising for Chinese mobile users.
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