Companies who lack a mobile strategy may end up being left behind. More and more people are browsing websites using their smartphones. People are impatience, we just want to see the relative content and not load the full website.
For example, if I browse a restaurant's site using my smartphone, I only care about checking the menu, making reservation or contact someone. This article, Why Mobile Design Should Never Be and After Thought, highlights some interesting points:
- Start by understanding your users and design an experience with their priorities in mind.
- Smartphone users don’t want to be overloaded by content.
If companies follow these points, I think the mobile browsing experience would be greatly improved and maybe companies would have a better conversion rate as well. Who would have thought, less is better.
1 comment:
This is a great point. With the large selection of Mobile Phones with differing interfaces, also comes the need to Tailor the Website to give the user a better experience for the device he is using. In the End it is all about the delivery and convenience to the user.
At the same time this is harder work, it gives extra motivation to learn more about the customer(Model of phone, etc.) which in turn can become a virtuous cycle of getting to know the customer better and making marketing more targeted and effective.
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