More and more, brands are directing customers to their Facebook and Twitter pages, rather than to their traditional branded websites. These "outsourced" websites allow customers to interact on more of a real-time basis, and can also view ads that are linked off of each page. These sites also allow brands to have more of a two-way relationship with customers, where they can see what's being said about them. As dollars move from traditional online marketing to social media, digital agencies and marketers will have to remain agile and understand how to best meet the needs of their branded clients.
Article: http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-media-advertising.html?_r=1&ref=technology
1 comment:
I am a believer that a company's brand should not be handled by someone else. I believe the smarter way for companies to tackle their digital Internet marketing strategy is to promote the brand in parallel; through the company's site and also social media.
Outsourced is outsourced, it doesn't matter what the brand or product it. Imagine having a software development company outsourcing all of their programming work somewhere else. If there a bug or an issue with the product, they have to rely on their partner. The same goes with outsourcing your brand to social platforms like Facebook. All it takes is one negative comment for this strategy to get out of hand. In my opinion, you should always have control over your brand and product and use third-party tools to bring your customers to your site.
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