When we think about digital marketing, we usually associate it with consumer products. But the applications can actually be endless.
I realized this recently when I was speaking with a financial entrepreneur who launched his hedge fund in 2009 with capital raised from family and friends. With increasing success in generating excess returns, he was able to expand his capital base. However, it was only when his friend (a consultant with vast digital marketing experience) joined him that his business really took off.
Soon they had an active website and running blog. They started posting research on their website, groundbreaking for the investment management industry, and attracted droves of internet traffic to their site. A solid marketing strategy coupled with strong financial performance led to an inundation of investor inquiries from around the world. And as a sure sign of success, the founder found himself being interviewed on prestigious forums such as CNBC and Bloomberg.
Bottom line – digital marketing cannot be underestimated, and its applications can be far and wide.
1 comment:
I agree that digital marketing has a role to play in almost every industry. If you break down it down, all environments, need to list news ( blogging), be social ( with LinkedIN, Facebook), keep users updated on short messages ( twitter) as well as have a website that provides more information about your business. They have a brand and have to use avenues that are applicable to promote. Depending on which industry you are in, you might want to only post to certain feeds. For example a Facebook page might not be the most appropriate for a legal firm, but a linkedIn page is. I agree and dont think any business is excused from the use of digital media.
Post a Comment