Facebook, unlike
the other tech giants of our time [uh, Google], prides itself on having one
clear objective: make everything social. But in a recent interview with
Charlie Rose, Sheryl Sandberg happily stated that if your mission is to connect
the world and you're not in China then you're not connecting the world. And according
to McKinsey’s iConsumer China Survey China has the most active population when
it comes to social media and social media [it turns out] has a greater
influence on purchasing decisions for consumers in China than for the rest of
us.
In fact, Chinese
consumers admit to being more likely to consider buying a product if they see
it mentioned on a social-media site and are more likely to purchase a product
or service if a friend or acquaintance recommends it on a social-media site.
Welcome news to Facebook’s counterparts in China like RenRen that abide by the
state’s online censorship rules while amassing a growing numbers of engaged
users in the process.
There are calls for
Facebook’s line of attack to look beyond simply finding a local partner to
obtain the truckload of licenses required to operate such a broad-based
platform and instead think through its offering in a market that could be more
about smartphone services than blindly trying to replicate it’s social networking
model.
With Chinese
e-commerce expected to triple by 2015 and take in 20 percent more than the
projection for the US market it’ll be soon time to see what lessons have been learnt
[and which errors will be repeated] since the last attempt was made by a large
US tech company [uh, Google] to pass the Great Chinese Firewall.
Source: http://techcrunch.com/2012/05/05/if-facebook-could-enter-china-here-are-some-of-the-hurdles/
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