Let the Presidential Race Begin! As we approach November 2012, we are starting to see more political correspondents and voters pay closer attention to the presidential candidates in order to figure out to whom to give their support. With every election campaign, candidates attempt to win over voters by spending millions of dollars on advertising. In the good old days, this has typically been achieved through newspaper and TV commercials, but we are now seeing a steady adoption of digital marketing tactics to political campaigns. In 2008, we saw Obama come on strong through search, display and social media. This allowed him to garner support throughout the United States and raise unprecedented donations from a new revenue stream that previously didn’t exist. According to a recent article, as November approaches, Obama and Romney are coming on full force through the web. Political candidates are continuing to realize how efficient and effective digital advertising could play over the more traditional channels. According to Comscore, both Obama and Romney have bought search terms related to their own names, but Obama’s campaign has bought more terms. While both candidates have bid on terms related to health care, Obama has also bid on the Dream Act, Obamacare and Solyndra.
As far as online ads go, Obama’s campaign delivered 865 million impressions online, compared to 26 million impressions from Romney in April. Recently we’ve seen Obama trying to push his job creation record on Facebook as well as other digital websites. Specifically, these ads have been targeted to swing states. This comes as no surprise given the large part the economy and job growth will play to voters.
As the race comes closer, I’m confident we’ll see Obama and Romney’s digital ad spend increase further as they try and build more awareness. May the best candidate prevail!
http://www.washingtonpost.com/blogs/the-fix/post/obama-outdoing-romney-in-online-ads/2012/06/20/gJQADG2JqV_blog.html
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