Anxiety UK, a British charity that is dedicated to
relieving anxiety of people, surveyed 298 Britons regarding how social media affects
peoples’ behaviors. 53% of the respondents believed that social networks and
media somehow affect their moods. Moreover, 51% said that they felt bad after
spending time in social media. Specifically, the negative moods of the 51% were
due to “a need to compare themselves to others, and a sense of feeling addicted
to the constant updates provided by social media.”
The survey result from Anxiety UK could be biased
due to small sample size and the charity’s characteristic, which focuses on
relieving anxiety of people. Yet, I agree that social media makes online-users
to compare themselves with others in their social networks. Also, social media provides
prompt updates of news, even in real time! Conversely, the negative effects of
the social media could be turned into unlimited opportunities for digital marketers.
If your product or service is competitive, social media is the perfect place.
By appropriately utilizing the power of social media - speed and visibility –
the marketers can maximize sales. This is why many global companies, such as
Samsung or Apple, are into social media. Therefore, I believe that social media
is not bad at all, at least in marketing perspective.
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